Done for you
Facebook Marketing for Home Service Businesses
We use Paid Ads to help you attract the customers, you need, so you can have the revenue you want.
Proud Google Partner
When Used Right, Facebook Marketing Can Fill in the Gaps—and Boost Conversions
Let’s be honest—Facebook is full of distractions. Your ideal client isn’t scrolling to find a plumber, HVAC tech, or carpet cleaner. But with the right Facebook marketing strategy, you can:
- Retarget visitors who didn’t convert the first time
- Build brand awareness in your service area
- Generate low-cost leads for non-urgent services
- Stay top-of-mind between seasons
At Zero B.S. Marketing, we help service business owners use Facebook advertising the way it was meant to be used: as a support system for your Google Ads—not a replacement.
Why Most Facebook Ads Don’t Work for Local Services
- The leads ghost you
- They clicked because it was flashy—not because they were ready to buy
- Your message gets buried under memes and cat videos
- You’re running generic ads that don’t speak to your market
- There’s no follow-up system in place, so the leads go cold
Facebook can work—but only when it’s paired with clear targeting, a strong offer, and follow-up systems that do the heavy lifting.
What Our Facebook Marketing Strategy Looks Like
We build custom Facebook campaigns designed for home service businesses. These aren’t fluff posts or vanity likes—we build funnels that generate leads, retarget missed opportunities, and build trust with your audience over time.
Facebook Lead Generation Campaigns
We use lead forms or direct landing pages with irresistible offers (free quotes, seasonal deals, limited-time spots) to attract interest.
Retargeting Campaigns
Your Google Ads traffic is valuable. We build Facebook retargeting ads to follow visitors around the web and bring them back when they’re ready to book.
Brand Awareness in Your Local Area
We geo-target your service area to keep your brand in front of homeowners—so when their HVAC dies or carpet needs cleaning, they think of you first.
Offer Funnels
We can pair your Facebook ad with a landing page + email follow-up system that converts casual interest into booked jobs.
Who Should Use Facebook Marketing?
- You’re already running Google Ads and want to add fuel to the fire
- You want to retarget traffic from your website or landing pages
- You offer services that aren’t always urgent (like duct cleaning, seasonal tune-ups, upholstery or mattress cleaning, EV charger installs, etc.)
- You want to increase your brand awareness in competitive markets
You’re okay with nurturing leads—not just taking emergency calls
What's Included in Our Facebook Ads Service
- Audience & location targeting
- Custom ad creative + copy
- Funnel design (if needed)
- Integration with your CRM or follow-up system
- Campaign optimization and budget scaling
- Optional email follow-up sequences for lead nurturing
What's Included in Our Facebook Ads Service
- Audience & location targeting
- Custom ad creative + copy
- Funnel design (if needed)
- Integration with your CRM or follow-up system
- Campaign optimization and budget scaling
- Optional email follow-up sequences for lead nurturing
Our Honest Take
We won’t sell you a dream. Facebook isn’t your best bet for high-intent emergency leads. That’s what Google Ads is for.
But when used smartly—especially as a retargeting tool or lead magnet funnel—Facebook marketing becomes a powerful addition to your advertising toolkit.
Why Zero B.S. Marketing?
Experience
5+ years running Google Ads for service businesses
Google Partner
Google Partner agency, trained in advanced PPC strategies
We help you convert
Custom-built landing pages and funnels included
No Commitment
Zero long-term contracts. Just results.
FAQ
Want to Add Facebook to Your Lead System?
Already running Google Ads? Great. Let’s amplify your results with a smart, targeted Facebook strategy.